Challenge

AW Hainsworth can trace the use of its woolen fabrics back to the creation of the London Fire Brigade in 1865, but the company’s distinguished history was less well known in international markets.

Solution

We provided AW Hainsworth with a comprehensive and sustained PR campaign including the researching and writing of news stories, feature-length articles, interviews and blogs for all of the key trade media covering Australia, the Middle East, China, Europe and the United States.

Outcome

Awareness of the AW Hainsworth brand has increased significantly in international markets playing a part in building alliances with global manufacturing partners which, in turn, has led to contract wins in Australia, the United States and elsewhere.