Challenge

Halliday Funeral Supplies is one of the largest coffin manufacturers in the UK with a distinguished history dating back to 1979.

The company had recently developed an ambitious seven-year business plan and appointed Mason Media as its strategic marketing, content and PR partner.

Solution

Working with the Hallidays team we identified the opportunities in front of the company and reviewed all previous marketing activity before putting in place a plan to move forward.

A number of core marketing elements were transformed including website, social media and company brochures. A trade and business PR campaign was activated and a Hallidays magazine developed to help share the latest news with existing and target customers.

Outcome

The Hallidays brand profile has risen significantly through sustained media coverage and the successful business award entries.

The launch of the new website, company brochure and magazine are all planned for the final quarter of 2015.