Challenge

To create a modern, dynamic brand for an established regional law firm with big plans under a new, ambitious senior management team.

Mason Media was hired to provide strategic marketing, PR, content, brand development, design and website strategy.

Solution

With new offices due to open in Chester and Liverpool, we had a matter of weeks to research and develop a striking new brand for Hillyer McKeown which could be rolled out across the firm to an extremely tight deadline.

We also rewrote the firm’s core messages and key content and put in place a dynamic PR campaign to share the news of its expansion plans.

We are also developing a new business / lifestyle magazine to showcase the work of the firm, the people it does business with and to celebrate the region in which it operates.

Outcome

Feedback to the new Hillyer McKeown brand has been hugely positive and media profile has been high across all key business and legal media.
The brand has been successfully rolled out across many different channels including a number of sports venues where the firm has a presence.