Tags were launching into one of the most competitive of all food lines in the UK, taking on a number of global players.
Company MD John Tague was aiming to use all of his industry experience to crack the market.
Tags retained Mason Media to provide it with strategic PR support to help the brand shape its communication messages and reach out to key trade and consumer media.
Following a successful PR launch, which included half page articles in the Grocer and other key industry publications, Tags secured listings with Tesco and ASDA as well as breaking into a large number of independent retailers.
Brand awareness grew further in August 2015 when Tags won the backing of Dragons’ Den duo Peter Jones and Deborah Meaden.