Our Work: Armstrong Craven
Armstrong Craven is a ‘disrupter’ in the recruitment industry, providing multinational companies with an alternative way to identify and recruit the best possible talent.
Mason was selected to be the private equity-backed company’s Strategic Marketing Partner, with responsibility for overseeing all aspects of Marketing, Content and PR.
One of our first tasks was to reposition the company’s key messages to its clients and potential clients, creating the strapline ‘your global partner for talent mapping and pipelining’.
We are responsible for providing Armstrong Craven’s teams in the UK, Europe, US and Asia Pacific with their marketing requirements.
Content marketing is a crucial part of the marketing mix, with the Mason team tasked with generating regular PR and ‘thought leadership’ articles and blogs.