Our Work: Love Hemp
We have successfully launched this disruptive brand, the first functional water in Europe to contain natural CBD hemp extract.
Mason used all of its experience working with challenger food and drink brands to launch Love Hemp after it had secured a breakthrough listing with Ocado.
Love Hemp Water is a spring water infused with cannabidiol hemp droplets.
The cannabis oil market has exploded in the last 12 months and the arrival in the market of a mainstream retail hemp water product filled a gap in the market.
Mason secured blanket media coverage for Love Hemp with The Sunday Times, The Times, Daily Mail, Sun, Mirror, Metro and London Evening Standard all giving the brand widespread profile.
In less than 3 months, over £300,000 worth of editorial coverage has been achieved with an audience of 30 million people.