Our Work: Love Hemp
We launched leading Love Hemp brand, which is backed by Anthony Joshua
Mason used all of its experience working with challenger FMCG brands to launch Love Hemp to the media.
The CBD market has exploded in the last few years and the arrival of a range of mainstream retail hemp products filled a gap in the market.
Mason secured blanket media coverage for Love Hemp with The Sunday Times, The Times, Daily Mail, Sun, Mirror, Metro and London Evening Standard all giving the brand widespread profile as well as radio and TV.
In the first 3 months of working with Love Hemp we secured over £300,000 worth of editorial coverage with an audience of 30 million people.