Our Work: Leverhulme Estate
We are the marketing communications partner for Leverhulme Estate, the principal landowner in Wirral.
The Estate comprises working farms, residential and commercial properties. In total, it is custodian to thousands of acres of land in Wirral and elsewhere.
Mason Media was first commissioned to refresh the Leverhulme brand identity and to design and build a new website for the Estate – www.leverhulme.net.
This included all copywriting, capturing both the Estate’s distinguished history and its work today.
We are Leverhulme’s PR partner, supporting the Estate’s vision to create “beautiful, sustainable and deliverable” communities in Wirral. To date, eight planning applications have been submitted to develop almost 1,000 new homes to meet the requirements of people of all ages.
We are responsible for managing the national, regional and local media in connection with the various applications, all of which involve development on Green Belt land, ensuring that Leverhulme’s reputation is safeguarded and that its Vision is promoted with all relevant stakeholders. We also provide the Estate with a full Press Office service handling media enquiries relating to the various applications and other matters.
During our time working with the Estate, we have also been part of the team that created the Leverhulme Grand Prix involving hundreds of competitive cyclists and held in the historic surroundings of Birkenhead Park.
Over the last three years, we have been part of the team that brings the Leverhulme Summer Cycle to Brimstage Hall which now sees over 500 families cycle and walk some of the Estate’s unmade paths which were opened to the public to explore for the first time ever.
We are responsible for securing extensive media coverage for all events within the local and regional media.
Today’s Leverhulme Estate remains as much a ‘part of the fabric of Wirral’ as it has ever been, not only in terms of the scale of its landholding but also in terms of its wider role within the local community.