Our Work: UM Terminals
Mason Media was hired to build awareness of UM Terminals’ bulk liquid storage solutions.
We were selected by UM Terminals to provide the business with a PR strategy and to implement across all key media.
Our appointment coincided with a rebrand for the company and the launch of a new website.
Mason Media researched and wrote all the copy for the website.
This branding activity was linked to the roll-out of a new commercial growth strategy for the business aimed at increasing its customer portfolio, international reach, and storage capabilities.
Regular articles, ranging from industry thought leadership to news about service extensions and compliance accreditations, are written and shared with target media in the bulk liquid storage sector.
In addition, news stories are also provided to UK regional media in the various locations where UM has terminals including Liverpool, the site of its head office.
As a result of the activity undertaken by Mason Media, the company’s profile has increased substantially which, in turn, has helped to create several new commercial opportunities.
Recent media coverage has included:
https://tankstoragenewsamerica.com/um-terminals-sets-sights-on-global-markets/
https://tanknewsinternational.com/um-terminals-raises-over-32000-for-the-british-heart-foundation/
https://www.storageterminalsmag.com/new-customer-service-portal-for-um-terminals-goes-live/
https://lbndaily.co.uk/amp/mersey-bulk-liquid-specialist-offers-clients-real-time-data