Mason has a proven track record of working with care sector businesses of all sizes, including care home operators and home care providers, to enable them to:

1. Increase occupancy rates
2. Attract high quality care workers and support staff
3. Build profile and credibility as the leading care home or home care provider in their locality
4. Manage crisis issues with the potential to impact reputation
5. Prepare a care home / care home group for sale

Whether you have a short-term marketing requirement or are looking for a specialist communications partner to provide you with the right strategy and implementation over a longer-term, we are here to help.

Our business has been providing clients with a wide range of marketing, PR, and content services for more than 20 years.

This includes a thorough appreciation of the workings of the Care Quality Commission (CQC) and Care Inspectorate (CI) in Scotland.

We have experience working with care home operators and home care providers which are launching from scratch as well as those which are more established and also single homes in need of support to enable them to stand out from their competition.

Our work for clients in the care sector includes:

• Content Creation – generating regular content that can be used across a variety of channels, e.g., local and trade media, social media platforms (Facebook, Instagram, Twitter, LinkedIn), website, www.carehome.co.uk, newsletters, business listings etc.
• Public Relations – writing and issuing to media regular news items that will help the care business build and maintain a high profile within its target community or with key trade media.
• Crisis Communications – providing rapid guidance and support when a business' reputation is at risk, including managing all media requirements and internal communications.
• Marketing Strategies – developing and advising on the right marketing strategy for your care home or home care business to enable you to achieve your business growth goals.
• Branding – creating brand identities for existing or new businesses.
• Creative Design – handling all your design requirements including brochures, leaflets, banners, signage, adverts, newsletters, business cards, social media posts etc.
• Website Development – building websites to meet all requirements, presenting your business in the best possible way and ensuring the websites are optimised to ensure they are easily found in online searches.
• Website Management – day to day management of your website/s including, if required, running PPC campaigns.
• Video & Photography – providing you with high quality video films and photography to showcase your business and its people and for use across a range of channels including website, social media, brochures etc.
• Awards – writing compelling awards entries and advising on the best awards to enter.

For more information or to arrange a consultation, please contact Lucy Mason – lucy@masonmedia.co.uk or 07903 197402.