Content Creation

While PR campaigns are a big part of the work we do for clients, we also provide broader content creation support.

Many of our clients turn to us for help devising and then delivering their content marketing plans.

We do this across multiple different sectors, from fast-growing, entrepreneurial businesses – often with only small in-house teams – to more established brands and clients in sectors such as financial and professional services, property and FMCG.

The starting point for any content creation activity is agreeing the core messages and narrative that needs to run through any campaign.

Then it’s often about deciding which channels are going to be most relevant to the client, and this can vary depending on whether it is a B2B or B2C client.

In the case of most of our clients, PR is one of the key foundation stones with a regular flow of press releases, thought leadership articles, interview opportunities and commentary being created and shared with relevant media.

As we discuss elsewhere in this website, generating your own proprietary research and data and then supporting with original commentary has never been more crucial.

It provides credibility and, critically, ensures you have a chance of being found when your potential customers are using AI platforms to search for information in your sector.

We layer on top of the PR broader content support, including managing LinkedIn accounts for clients (again, helping to ensure there is a consistent tone of voice and narrative), newsletters, annual reports, sales and marketing assets, video and photography.

We have also supported many clients with content writing for their websites and other digital assets.

What difference do strategic, well-planned content campaigns make to our clients?

The answer is they deliver results – whether that is new leads, trade or consumer sales, driving attendance at events or building brand awareness and credibility.