We are ideally suited to do this because our PR advisers have backgrounds both as journalists in the national media (including senior roles at the Daily Mail) and more than 20 years running Mason Media.

Sometimes the ask can be short notice to help a client who is about to hit the media for the wrong reasons, handling media enquiries and preparing rebuttal statements and, on occasion, to successfully kill off a story.

While some clients will approach us direct to advise them, during the last two decades and more we have established strong relationships with several law firms who turn to us to provide PR guidance to their clients.

These partnerships can be extremely effective with the powerful combination of legal and media expertise covering all bases for the client.

Often, a rapid response is required before a crisis is allowed to escalate and our team is ready to react 24/7.

Over the years, we have advised clients in many sectors on their crisis communication including care homes, country estates, manufacturers, professional services firms, ecommerce businesses, FMCG companies, charities and schools.

In addition to reacting swiftly to immediate crisis issues, we also support businesses and other organisations to take a proactive approach and put in place robust reputation management plans. We can also provide training for potential challenges around cyber-attacks and other modern-day threats.

Contact our crisis and reputation management lead Nick Mason at nick@masonmedia.co.uk / 0151 239 5050 to find out more.