We work with landed estates and rural businesses, supporting them with PR, Content Marketing, Reputation Management and a range of other marketing services.

During recent years, our clients have included the Barnston Estate in Cheshire, Leverhulme Estate in Wirral, Courteenhall Estate in Northamptonshire, Blenheim Estate in Oxfordshire and Land Studio, one of the UK’s leading landscape architecture, ecology and engineering practices.

These estates and others that we have supported are seeking to be leaders in conservation, land stewardship and biodiversity, while also seeking opportunities to diversify their enterprises to ensure they are future-proofed for future generations.

Some clients are in the early stages of planning various activity, for example housing developments, solar parks, farm shops and natural burial grounds, while others are at a more advanced stage.

We provide a sounding board, listening to their ambitions and then advising on the most effective communications strategies with a range of stakeholders ranging from their local communities and politicians to campaign groups and regional and national media.

A clearly defined strategy of communication and community and partner engagement can make a huge difference in terms of how an estate is perceived and the protection of a brand and reputation.

Our work in the rural economy sector has also seen us supporting on events, including the Wildlife Farms & Estates (WFE) Symposium, hosted in 2024 by GWCT The Allerton Project in Loddington, Leicestershire, where we were acting as PR partner.

The symposium quickly sold out and brought together a diverse range of landed estates, farms and advisory boards.

Central to the day was the acknowledgment that gaining WFE Level 1 and Level 2 accreditation is a fantastic way of demonstrating proactivity in conservation, land stewardship and biodiversity.

Our services for landed estates and others operating in the rural economy include:

• PR support – managing relationships with local, regional, national and trade media.
• Content Marketing – developing and overseeing content campaigns including blogs, regular newsletters, thought leadership articles, social media channels (e.g. LinkedIn and Instagram).
• Reputation Management – managing a client’s reputation when required including creating media statements and handling media enquiries.
• Branding – creating or refreshing brand identities to align with broader diversification campaigns.
• Website Development – design and build of new websites including copywriting and advising on video / photography needs.

For a confidential discussion about Mason Media’s services for landed estates and others operating in the rural economy, contact nick@masonmedia.co.uk, lucy@masonmedia.co.uk or call 0151 239 5050.