“By failing to prepare, you are preparing to fail”. The adage, often attributed to Benjamin Franklin, one of America’s Founding Fathers, still holds true.

We work with our clients to help them build compelling PR and content plans, rich in stories that will be of interest to their target media and that can be shared across multiple other channels.

We will work with them to identify news stories such as new product and service launches, job creation, senior management updates, community initiatives, sustainability campaigns and the like. Alongside this, we will advise on thought leadership opportunities that allow the client to explore more deeply what defines their organisation and the difference it makes to its customers, colleagues, suppliers and other partners.

We work with senior management and in-house marketing teams to build a robust and varied PR plan that will consistently deliver over a period of time, typically 12-18 months, although sometimes the ask is for us to help them build our specific campaigns over a shorter timeframe.

We will flex to meet the business requirements of each client.

Sometimes, clients turn to us to provide guidance with their PR planning, helping them to create the strongest possible plan or campaign.

More often, they will also look to us to execute the activity on their behalf, developing the PR content and running media engagement, utilising our contacts built over almost 25 years.

With the all-consuming presence of AI in our everyday lives, businesses have never more needed credible media coverage and thought leadership, as this is the content that the chatbots will give greatest authority to when they are searching for information on behalf of their users.

Other aspects of our PR Advisory service include coaching for more junior members of marketing teams, helping them to strengthen their knowledge of the discipline, and advising businesses which may not have previously had experience of PR.

Each Advisory assignment is designed to fit with your business’s needs and will typically be a time-limited project giving us sufficient time to achieve your objectives.

Should you also require us to run your PR activity for you, we will propose a separate agreement to manage this element for you.

Contact Nick Mason – nick@masonmedia.co.uk to find out more about our PR Advisory service.