During more than 20 years, the Mason team has worked with clients across pretty much every industry sector and of all shapes and sizes, from start-ups to scale-ups, corporates to the Third Sector.

In each instance, the aim remains the same, namely, to drive positive media awareness for the client.

This could be in the form of a one-off campaign to support with a particular objective such as the launch of a business or new service, the unveiling of a new product, a major sustainability initiative or opening a new office or franchise in a different region.

More often, our clients ask us to provide them with ongoing PR support, ensuring a regular drum beat of standout publicity for them in the media they need to engage with, whether that is reaching a B2C or B2B audience.

For clients not experienced in PR or with a less experienced marketing team, our PR Advisory service will help them build the most engaging PR plan for their organisation.

Once the plan is built, we take responsibility for creating all media content and then engaging with the media on your behalf, securing coverage and managing requests for journalist interviews in print or online, TV, radio or podcast.

We’ll also report back to the client in real-time on key coverage that has been secured and provide full monthly reporting.

As referred to elsewhere on this website, the growing use by people of AI chatbots to source the information they need to make informed decisions means PR support is more vital than ever. This is due to the chatbots typically favouring coverage on authoritative news sites when providing responses to search engine enquiries.

Contact our team today if you would like to find out more about how PR can play a critical part in your broader marketing mix or if you are planning to review your existing PR capability and would like an alternative view.