How to make yourself stand out from the crowd
POSTED BY Lucy Mason ON THE 2nd November
One of the best ways to make your company stand out from the crowd is to position yourself as a thought leader.
It is one of the biggest areas of our work, helping to raise the profile of CEOs, MDs and other key spokespeople.
We do this by providing our clients with a range of content which is strategic, thought-provoking, informative and educational.
In some cases, we are working with key individuals within businesses to ghost write blogs on their behalf which can then be incredibly effective in terms of engagement when shared on Linked In and other social channels.
With other clients we are writing articles to be placed with key trade media both in the UK and across the globe.
The right content in the right publications help to keep our clients front of mind with their customers, prospects and commercial partners.
It also helps to drive a company’s SEO strategy and provide the best kind of links to your business’s website.
We have been doing this for clients for the last 15 years. Sectors we have worked in include professional and financial services, recruitment, energy, textiles, technology, facilities management and food and drink.
In fact, there are probably not many sectors we haven’t had an involvement with at some time.
Our background as former senior national journalists in London and Manchester enables us to work with clients to create content plans, write great copy and then distribute effectively across a wide range of channels.
We offer content packages to suit all budgets.
Interested in finding out more?
Call a member of the MASON team on 0151 239 5050 or email: firstname.lastname@example.org