Earlier this week, I attended the “30 years of marketing in one day” workshop at the fabulous Moneypenny offices in Wrexham.

Over more than six hours, leading marketer Simon Leadbetter shared knowledge and hacks gained during his three decades working in senior roles for some of the biggest brands in media, property and financial services.

Broken into five chapters, the workshop covered Insight, Strategy, Talent, Action and Results, in the process helping to bring to life what a great marketing function should look like in any business, regardless of size or sector.

There was also time for Simon to share some of his top predictions for the coming years and the areas that business leaders and their marketers will need to lean into.

To hear about all the predictions, you will need to sign on to Simon’s next “30 years of marketing in one day” workshop on Friday, June 19^th at Rightmove’s offices in London. To find out more / register follow this link.

However, one trend that was very much front and centre was the requirement for brands to embrace storytelling to a greater extent than ever before.

To emphasise the point, Simon referred to the quote attributed to the modern-day business thinker Seth Godin who remarked: “People do not buy goods and services. They buy relations, stories and magic.”

With the proliferation of AI tools, it has never been easier for brands to create content to differing levels of quality.

Which means the role of the experienced PR professional is to enable business owners and their marketing teams to understand what their stories are, how to best bring those stories to life and how to ensure maximum engagement with your target audience/s whether that is in the B2B or B2C space.

Otherwise, the danger is that your potential consumers will pass you by either because your content is not connecting or is lost in all the noise that now dominates both traditional and newer media.

Every story needs to integrate the core messages you want your audience to hear and to continue repeating those messages as your storytelling evolves.

Marketing campaigns, of which PR should be a fundamental part, are not one-hit wonders, but rather need to be paced over time.

We’ve been creating and telling the stories of our clients, across multiple sectors, for over 22 years. If you’d like to hear how we might be able to tell your story, please do get in touch with either Nick or Lucy Mason.