There are many different ways to build brand awareness, but one of the most effective is to enter and win awards.

We’ve recently helped two of our clients secure leading accolades in their respective sectors.

First up was Princes, a global food manufacturer with its head office in Liverpool and 7,000 colleagues across the UK, Europe and Mauritius.

The company has ambitious growth plans and recognises the importance of being able to attract and retain the best people in order to achieve their goals.

Mason Media has worked closely with Princes’ HR team over the last 18 months, initially developing a new employer brand under the name of ‘Our Princes – Our People’ and supporting on various other key initiatives under the company’s People Excellence strategy.

With various successes behind it, the decision was taken to enter the prestigious Grocer Gold Awards and, specifically, the Employer of the Year category.

Earlier this year, Princes discovered that it had been shortlisted alongside Tesco, Aldi and Morrison’s.

Then, earlier this month, at a glittering awards ceremony in London, the business was thrilled to be named Employer of the Year. It is, quite simply, the highest accolade a company can win in the food and drink industry.

We are delighted to have played our part in helping Princes to raise awareness of the progress it has made in recent months across such areas as health and wellbeing, learning and development and inclusion and diversity. The company’s graduate scheme also enjoyed its most successful year ever with a record number of applications for the six highly sought-after roles.

Less than a week after hearing about the Grocer Gold Award, we learned that another client, Hurricane Commerce, had triumphed in the annual Parcel & Post Technology International Awards in Vienna.

This private equity backed business, just five years old, won the Supplier of the Year Award for the data solutions it has developed to enable its customers to achieve frictionless cross-border eCommerce trade.

During the past 12 months, Hurricane has won major clients including Royal Mail, Emirates Post, An Post and SEKO Logistics.

The Supplier of the Year category was seeking to “recognise a company which has had a big impact on the industry over the past year, whether it’s for investment in new technologies, work with the postal operators or because of impressive growth. The winner of this category will have played a major role in helping to improve the future of the postal industry.”

Winning the award on the first day of the Parcel & Post Expo gave Hurricane an immediate bounce with delegates seeking to find out how the business’s AI-driven, real-time solutions could help them transform their global supply chain capability.

The key to success in awards is to tell a compelling story which brings to life the challenges faced and how the entrant has shaped and then implemented winning strategies and solutions that are driving success in their own businesses, for their customers and within their wider industries.

Princes and Hurricane Commerce are two very different companies but what they both had in common were great stories to tell.

If you would like to find out more about how Mason Media supports businesses with powerful PR strategies, including awards submissions, contact Lucy – lucy@masonmedia.co.uk or 0151 239 5050.